As the world gets more and more digital, businesses are realizing the importance of having a strong online presence. After all, potential customers are searching for products and services online more than ever before. And if you're not appearing in their search results, you're missing out on valuable leads and sales.

 

That's where our proven SEO services come in. Search engine optimization is the process of optimizing your smart home and home theater website to rank higher in search engine results pages (SERPs). The higher your website ranks, the more people find it – and that means more traffic - more conversions for your business.

 

Not sure where to start with SEO? Don't worry, National Smart Home has you covered. How do we do it?

 

1. We Do The Research

The first step to any successful SEO strategy is research. You need to understand what people are searching for online, and what keywords they're using to find it. This will help you determine which keywords to target in your own SEO efforts. Many times professionals are too consumed with industry jargon and have difficulty relating their terminology to what the customers refers to it as. Take motorized shades as an example, after researching you will find a majority of the general public actually calls them electric blinds. Automated lighting to them is "remote control light switch"? When we do our research we make sure we are talking your visitors language! this research is necessary to capture the higher volume keyword phrases people are searching.

 

There are many ways to do keyword research and we practice more than a few. The simplest way is to use Google's Keyword Planner tool. We are able to enter a word or phrase related to your smart home and home theater business, and the Keyword Planner will show us how often people are searching for it. Some keywords may have large volume but lower profits and other less searched phrases yield less traffic but higher profit margins. This is why we always consult with you and want to know what are your most profitable services with the least amount of liability and headaches.

 

Another great way to do keyword research is with Google Trends. This tool lets us see how keyword searches have changed over time. This can be helpful for identifying seasonal trends, or for seeing which keywords are on the rise or decline.

 

2. Optimize Your Website

Once we have done your keyword research, it's time to start optimizing your website. There are a few different ways to do this, but one of the most important is to ensure that your website is mobile-friendly.

 

With more and more people using smartphones and tablets to search the web, it's important that your website is designed for mobile devices. This means having a responsive design that automatically adjusts to different screen sizes. It also means making sure your website loads quickly, even on slower mobile connections.

 

We will test how mobile-friendly your website is with Google's Mobile-Friendly Test tool. We just enter your website's URL, and the tool will let you know if there are any issues that need to be fixed. We can then go back to the mobile editor and optimize according to the results from google.

 

3. Publish High-Quality Content

One of the best ways we can improve your SEO is publishing high-quality content like blogs or project showcases on a regular basis. This could be in the form of blog posts, articles, infographics, or even videos. Whatever form it takes, your content needs to be informative, keyword-rich, and original.

 

When writing your content, we make sure to include the keywords you're targeting throughout. But don't we do not overdo it – too much keyword stuffing will not only turn off readers and will also get you penalized by Google. Instead, we focus on writing naturally and using keywords sparingly.

 

It's also important to publishing fresh content on a regular basis. This shows search engines that your website is active and up-to-date, which can help boost your ranking. A good rule of thumb is to aim for at least one new piece of content per month. nThe more often the better. Remember, more pages = more keywords = more search results = more visitors = more leads - more sales!

 

4. Promote Your Content

Publishing great content is only half the battle – we also need to make sure people are actually seeing it. One of the best ways to do this is to promote your content through social media, email marketing, and other channels. National Smart Home uses our social media channels to post your content and we can manage your social media to increase your visibility.

 

When promoting your content, we make sure to include links back to your website. This will help bring more traffic to your site, and will also help improve your ranking.

 

5. Monitor Your Progress

Finally, it's important for us to monitor your SEO progress over time. This will help everyone see which strategies are working, and which need to be tweaked or replaced.

 

There are a few different ways we track your SEO progress. Google Analytics show us how much traffic your website is getting from organic search, and where that traffic is coming from.

 

We also use Google Search Console to track your website's performance in search results. This tool lets us see how often your site appears in search, and which keywords are driving the most traffic. It also provides other useful data, such as click-through rate and average position. 

​

National Smart Home also invests in other proprietary software that gives us key indicators of keyword rankings, page analytics and we can even look at your competitors website to see where and how they are having success.

 

SEO can be a complex and time-consuming process. But we wont be performing any smart home or home theater installs, that's your business, ours is SEO!!